Email Tip #8 – Honesty
When you do your research, report it in an honest way and that will solidify your reputation with your readers even further.
When you investigate a product, avoid coming back and telling your reader’s it’s the greatest thing since sliced bread…because not everybody eats the same kind of bread.
Sure, you might think the product is really terrific, but break it down for your readers and identify:
• Who the product is for (ex. beginner rose gardeners only).
• What problems you personally see the product solving.
• Any potential drawbacks of the product.
Don’t be afraid to share any negatives because that makes your promotion REAL. For example, you can tell them that the baby stroller you’re recommending doesn’t come with a drink holder, but the other features totally make up for it. Besides, an attachable drink holder can be purchased at very little extra cost.
