Email Tip #10 – Make Targeted Topic Lists
If you’re working in a broad target market, make an effort to create even more targeted lists for even more specific topics. For example, if you are in the weight loss market, you might have a very general weight loss newsletter.
Although that newsletter will likely be very valuable to you and quite likely your largest list, you can still go further with your efforts and increase your conversions by getting specific.
If you offer products on “fat loss” and “post-natal weight loss”, create highly-targeted lists on those very topics as well. These lists can be put on auto-pilot with a pre-sequenced autoresponder where you load in a bunch of information and promotions. You can also send broadcasts to this list when the mood strikes you.
When you understand your target market’s specific weight loss (or other) problem, it is much easier to give them the highly-targeted information that they are looking for AND to offer them the products they are more likely to buy.
